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Carlo Formenti's Cybersoviet. Utopie postdemocratiche e nuovi media PDF

By Carlo Formenti

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Ma se non calle l'ideale di una comunicazione libera, orizzontale, senza barriere, la massificazione - e il conseguente "annacquamento" ideologico - dell'utenza crea inevitabilmente le condizioni per la "colonizzazione" di Internet da parte degli interessi commerciali: entra così in scena il quarto e ultimo strato della cultura di Internet e cioè l'imprenditoria della New Economy. In effetti, è solo nel momento in cui inizia ad analizzare l'economia di rete che l'elaborazione teorica di Castells assume un respiro all'altezza del suo obiettivo più ambizioso, e cioè analizzare le caratteristiche dell'informazionalismo in quanto nuovo modo di produzione.

It. Fazi, Roma 2001. com hanno potuto agire come "mercanti di futuro", 12 per mi i loro progetti non erano più valutati in relazione a parametri omettivi (risorse materiali, modelli di business, profitti, produttivi! ) bensì in relazione a fattori immateriali, come la quantità di utenti che un certo sito o servizio riusciva ad attrarre (dando per scontato che il successo di pubblico si sarebbe prima o poi aulomaticamente tradotto in profitti). Ed ecco perché, non appena le aspettative hanno invertito direzione, gli investitori hanno reagito istericamente, orientandosi in massa verso la vendita indiscriminata dei titoli tecnologici (penalizzando anche imprese che avevano già conquistato il controllo di interi settori produttivi e realizzato colossali profitti, a testimonianza della solidità del proprio modello di business).

Benkler, op. ,p. 66. 28 L'INDIVIDUO IN KK'I'H /il quale materia prima i prodotti della creatività delle precedenti gl'iterazioni (è quello che viene spesso chiamato "effetto sulle spalle dei giganti"). Nel precedente modo di produzione, questa materia prima si era progressivamente concentrata nelle mani dell'industria culturale, sia a causa degli ingenti investimenti necessari a trasformarla in prodotto finito e a organizzarne la distribuzione di massa, sia perché tali prodotti usufruivano (e tuttora usufruiscono) della protezione della proprietà intellettuale.

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