By John G. Turner
Based as an area university ministry in 1951, Campus campaign for Christ has turn into one of many world's biggest evangelical companies, this day boasting an annual funds of greater than $500 million. Nondenominational organisations like Campus campaign account for far of recent evangelicalism's dynamism and edition to mainstream American tradition. regardless of the significance of those "parachurch" companies, says John Turner, historians have principally neglected them.
Turner deals an available and colourful heritage of Campus campaign and its founder, invoice shiny, whose advertising and fund-raising acumen remodeled the association into a world evangelical empire. Drawing on archival fabrics and a couple of hundred interviews, Turner demanding situations the dominant narrative of the secularization of upper schooling, demonstrating how Campus campaign helped reestablish evangelical Christianity as a visual way of life on American campuses. past the campus, vibrant accelerated evangelicalism's impact within the worlds of industrial and politics. As Turner demonstrates, the tale of Campus campaign displays the halting stream of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its growing to be affluence.
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Extra info for Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America
At the same time, the NAE distanced itself from the American Council of Christian Churches (ACCC), a coalition of separatist fundamentalists organized by Carl McIntire in 1941. The ACCC insisted that revival would only come when fundamentalists separated themselves from denominations controlled by modernists or moderates. With the founding of the NAE, more moderate fundamentalists increasingly began to refer to themselves as “evangelicals,” although such labels remained very fluid well into the 1950s.
34 A COUNTRY BOY [ 33] Total Surrender Fortunately for Bright, other experiences distracted him from the lingering conflict with the Taylor family. Despite the collapse of the candy business, Bright sought fresh entrepreneurial opportunities. He organized a new business connecting customers with local wholesalers, offering clothing, jewelry, furniture, and other products at only 10 percent above the wholesale price, with the markup forming Bright’s profit. “It wasn’t a success either,” recollects Ted Franzle, who knew the Brights through Hollywood Presbyterian.
Henry’s efforts, however, were in vain. 30 That summer, Bright resolved another long-standing internal debate. Since the spring of 1946, he had been engaged to marry Vonette Zachary. Zachary, five years younger than Bright, had also grown up in Coweta, and Bright—whom Zachary’s friends dubbed the “Candy Man”—initiated a long-distance romance with her in the summer of 1945. Engaged after a weekend visit, the couple—with the prompting of Zachary’s parents—agreed to delay their wedding until Zachary’s 1948 graduation from Texas State College for Women.