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Download PDF by Hooman Estelani, Sarah Maxwell (Editors): Behavioral Pricing

By Hooman Estelani, Sarah Maxwell (Editors)

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55, pp. 4-16. T. D. (1993), “Price knowledge and search behavior for habitual, low involvement food purchases”, Journal of Economic Psychology, Vol. 14 No. 2, pp. 249-65. , Le Boutillier, S. and Scott, A. (1994), “A replication and extension of the Dickson and Sawyer price-awareness study”, Marketing Letters, Vol. 5 No. 1, pp. 31-42. Lenzen, W. M. P. L. (1980), “A study of marketing generalizations”, Journal of Marketing, Vol. 44, pp. 10-18. McGoldrick, P. and Marks, H. ”, Retail & Distribution Management, Vol.

This method yielded a range of 494 euros as the minimum and 2,387 euros as the maximum (Instituto Nacional de Estadı´stica de Espan˜a, 1995). This reference range was then divided into three ranges with a similar spread: (494-1,125 euros) for low-income level, (1,126-1,757 euros) for medium income level, and (1,757-2,387 euros) for high-income level. g. the sum of the average earnings for each family member) was divided among the number of members, which yielded an average income per person. This figure was then compared with the three income ranges established.

Gabor, A. J. (1961), “On the price consciousness of consumers”, Applied Statistics, Vol. 10, pp. 170-88. GfK (2002), Wie kauft Deutschland Konsumgu¨ter ein? 10 Thesen zu Entwicklung und Chancen im Lebensmittelhandel, Nu¨rnberg. Goldman, A. (1977), “Consumer knowledge of food prices as an indicator of shopping effectiveness”, Journal of Marketing, Vol. 41, pp. 46-54. M. E. (1987), “Price expectation and price recall error: an empirical study”, Journal of Consumer Research, Vol. 14, pp. 379-86. D.

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